This school project was a collaboration with a fellow student, the amazing Tia Wishart.
We created a fictional company, the concept being you can buy 'Just Enough Cake' for 2 people...have it that night then it's gone. No guilt or worries about having 3/4 of a cake left to finish.
We built a branding/marketing package for potential franchisee's laying out the branding, the storefront, delivery vehicle graphics, website, etc, etc, etc. A lot of fun.